PR as an intelligent growth driver?

One of the most important success factors in customer acquisition as well as brand building is good storytelling and well thought-out PR. Especially for young technology companies, it is crucial to earn the trust of their target group through clear and, above all, concise communication. 

Side note: Even when resources are scarce, the right PR measures ultimately lead to growth and success. 

Tilo Bonow, investor, tech PR expert and entrepreneur himself, tells at salz21 which measures are target-oriented as growth drivers for successful global expansion, based on a few case studies. Notepad, iPad or laptop - by all means take notes and make notes.